GEM rebrand

I worked with GEM, an LA-based CPG brand, to bring their kaleidoscopic new brand into reality. ‘GEM 2.0’ launched in 2021 with a deeply explorative website, food products, sleek new packaging, and a fully redesigned email ecosystem 🤘🏼

GEM was built around self-health—the idea that everyone can achieve good health with whole foods and kaleidoscopic nutritional knowledge at their fingertips.

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Case study: ClassPass

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Motion design