GEM rebrand & product launch

I worked with GEM, an LA-based CPG brand, to bring their kaleidoscopic new brand into reality. ‘GEM 2.0’ launched in 2021 with a deeply explorative website, food products, sleek new packaging, and a fully redesigned email ecosystem 🤘🏼

GEM was built around self-health—the idea that everyone can achieve good health with whole foods and kaleidoscopic nutritional knowledge at their fingertips.