kite’s pre-launch branding
Lead designer, 2025
What Kite needed
Kite, a wellness software brand, needed a fresh brand identity that would position it as a premium, enterprise-focused platform purpose-built for complex, multi-location fitness and wellness businesses. The goal was to reflect the sophistication of its product suite while pushing an exciting and approachable visual identity that would scale as the company grew.
What was done
I helped evolve the brand identity to feel more modern, trustworthy, and enterprise-ready. While expanding the brand color palette, I introduced a new visual system centered around a refined logo with rounded corners—an element echoed throughout iconography and UI styling to create a cohesive, polished look. The updated identity is clean, scalable, and designed to resonate with high-level decision-makers in the wellness and fitness tech space.
Delivery:
Brand book
Typography
Iconography system
Visual devices and styling
Website for launch